ABI Research: 27% of smartphones cost under $200 this year
Thursday, November 5, 2009 7:20
We dig the idea of falling smartphone prices. ABI Research has been following the market and they say that in 2007 only 18% of these devices were priced under 0 retail. This year, however, that percentage went up to 27%, and by 2014 the research company predicts 45% of them [smartphones] will be priced below 0.
According to ABI, these numbers show changing consumers’ attitudes toward smartphones, and a corresponding shift in vendors’ and mobile operators’ sales and marketing strategies which ultimately lead to the current situation where we have more and more smartphones and conventional (feature) phones being priced in similar ranges.
ABI also points out that some smartphones are never subsidized (i.e. Nokia (NYSE: NOK) in the U.S.), but increasingly manufacturers want to see their higher end models reach high volumes of sales.
ABI’s mobile devices practice director Kevin Burden said: “Prices will hold at a certain point. We may never see a smartphone. But over time, smartphones will take a substantial part of the mainstream handset market.”
More information about ABI Research’s new “Smartphone and OS Markets” report is available from their website.
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