Apple sells 8.7 million iPhones during fiscal Q1 2010, 100% more than last year

Monday, January 25, 2010 23:20

iphonesold Apple sells 8.7 million iPhones during fiscal Q1 2010, 100% more than last year

Apple (NSDQ: AAPL) just posted their Q1 2010 numbers and while we’re digesting them have a look at the press release yourself after the jump.

Total iPhone sales are now 33,745,000 + 8,700,000 from the press release today = 42,445,000. That 8.7 million figure is also over 1 million more than Apple’s best iPhone selling quarter, fiscal Q4 2009, which saw 7.4 million iPhones sold.

CFO talking a mile a minute, here is what I got out of the call: iPhone average selling price is 0, revenue made from these 8.7 million iPhones is over .4 billion.

“70% of Fortune 100s are actively piloting or deploying iPhone” — Ars.Technica live call coverage, the audio I was listening to got cut off

“We acquired Quattro to offer a seamless way for developers to make more money on their apps, especially free apps”

“In Japan, the iPhone has been a runaway hit. Up over 400% year over year”

“iPhone was up over 500% in Asia-Pacific”

“Mobile advertising is in its infancy, and with the great folks we’ve acquired from Quattro, we look forward to providing our developers with a great opportunity for mobile advertising”

CALL OVER

Very interested to see how Apple sets up Quattro and the margins they’ll be targeting. Google (NSDQ: GOOG) makes all their money on ads, while Apple could give most or all the ad revenue to developers since they have a very healthy hardware business. Time will tell.

Apple Reports First Quarter Results

CUPERTINO, California—January 25, 2010—Apple® today announced financial results for its fiscal 2010 first quarter ended December 26, 2009. The Company posted revenue of .68 billion and a net quarterly profit of .38 billion, or .67 per diluted share. These results compare to revenue of .88 billion and net quarterly profit of .26 billion, or .50 per diluted share, in the year-ago quarter. Gross margin was 40.9 percent, up from 37.9 percent in the year-ago quarter. International sales accounted for 58 percent of the quarter’s revenue.

Apple sold 3.36 million Macintosh® computers during the quarter, representing a 33 percent unit increase over the year-ago quarter. The Company sold 8.7 million iPhones in the quarter, representing 100 percent unit growth over the year-ago quarter. Apple sold 21 million iPods during the quarter, representing an eight percent unit decline from the year-ago quarter.

During the quarter Apple elected retrospective adoption of the Financial Accounting Standards Board’s amended accounting standards* related to certain revenue recognition. Adoption of the new accounting standards significantly changes how the Company accounts for certain items, particularly sales of iPhone® and Apple TV®.

“If you annualize our quarterly revenue, it’s surprising that Apple is now a + billion company,” said Steve Jobs, Apple’s CEO. “The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about.”

“We are very pleased to have generated .8 billion in cash during the quarter,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead to the second fiscal quarter of 2010, we expect revenue in the range of about .0 billion to .4 billion and we expect diluted earnings per share in the range of about .06 to .18.”