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Get Couture on the Cheap

If you’re a lover of haute couture but don’t have the finances for that killer Dior gown, you’re in luck. According to, your fantasy frock is tantalizingly within your grasp. Thanks to the enterprising smarts of two women named Jennifer you can rent the your favorite designer’s clothing for pennies of the cost of purchasing it outright.


Using a system similar to Gamefly or Netflix, Harvard Business School graduates, Jennifer Hyman and Jennifer Carter Fleiss have created Rent the Runway. The site allows users to rent that showstopping outfit for four days. The dress is delivered directly to your doorstep, just like a Netflix movie. And just like the movie site, when the four day rental period is over, simply place the dress in the included prepaid envelope and send it back. No muss or fuss.

Featuring a tagline of “love. wear. return.”, rentals run from -200, which includes dry cleaning fees. There’s an additional for outfit insurance — just in case there’s staining or structural damage to the clothing. If you totally wreck the dress, however, you will be charged the full retail cost so you’ll have to be sure to handle the piece with serious kid gloves.

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