The Oscar folks finally realized that no one just watches the awards show anymore — our generation of multi-taskers is either online, sending texts, or talking on the phone while watching TV. To keep our attention, they’ve installed 28 webcams to stream exclsuive backstage content, such as the celebrities mingling at a lobby bar, hair and makeup artists applying a final polish to presenters before they take the stage and awards winners at the post-ceremony celebration at the Governors Ball.
The second-screen experience was actually the idea of Pixar Animation guru John Lasseter, who had pushed the academy to install webcams for years.
The academy and ABC will charge $4.99 for the “All Access” feature, which provides live feeds inside the Kodak Theatre and backstage, as well as at the ball. There is also an iPad and iPhone app for only .99 at the iTunes store.
“The Backstage Pass app is one of the many ways that we are using digital technology to redefine the Oscar experience this year,” said Albert Cheng, Disney/ABC Television Group’s executive vice president of digital media, in a statement.
Will people pay that much for exclusive Oscar content ? The vote is still out.