Kraft Foods launches iFood Assistant 2.0 for the iPhone; BlackBerry app coming soon

Monday, December 7, 2009 9:20
Posted in category Mobile Phone News
 Kraft Foods launches iFood Assistant 2.0 for the iPhone; BlackBerry app coming soon

iFood Assistant 2.0

A year after launching the original iFood Assistant, Kraft Foods has released a new version (2.0) of the application with enhanced content and made the application available in Canada, too — for some reason it was not available there before.

Among the features included in iFood Assistant 2.0, we highlight:

  • Offline access to Shopping List, Recipe Box, and Daily Recipes
  • Ability to set alerts for “Recipe of the Day”, “Dinner Tonight” and “Special Offers”
  • New content including a “Holidays & Entertaining” section and expanded “Budget Wise” section

In addition, Kraft has also released a free version (the price of the full version costs 99 cents) of the application called iFood Assistant LITE, which gives users a free taste of the application’s basic features, such as recipes and tips. This free version is also available for the iPhone and will be released for BlackBerry (NSDQ: RIMM) devices in mid-December.

Finally, Kraft has also revamped its mobile websites: m.kraftfoods.com, m.kraftcanada.com, and m.comidakraft.com, making some of the features from iFood Assistant available to every mobile phone user with a web browser.

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