Today’s Mobile Minute brings you news about Apple’s profit share, the Atlantic Magazine’s case for texting, the launch of free SMS in Zimbabwe, a look at how mobile device users choose video apps, and a report on malware in Android’s marketplace.
- PC Mag reports that Apple’s iOS, despite being only 20% of the world’s smartphone market, receives roughly two-thirds of mobile phone profits. The magazine breaks down the data in several charts, showing operating profits across quarters, and how operating shares have changed between 2007 and now (in Q2 2007, Apple had 1% of the market and the most popular vendor, Nokia, had 55%; by Q2 2011, Apple has 66% of the market).
- Curious about why SMS matters? Check out The Atlantic’s “Why Texting is the Most Important Information Service in the World.” The article pulls together a lot of statistics and real-world examples to demonstrate how SMS is used around the world. From government initiatives in the Philippines (the article reports “87 percent of Filipinos prefer communicating with the government via SMS, compared to 11 percent with an Internet-preference”), to mobile payments in Afghanistan, to agricultural info and help lines in Uganda, the piece looks at how SMS is changing the way people use their phones to interact with the world around them.
- In other SMS news, the company Free SMS Zimbabwe has launched a new initiative that combines advertising with texting. Users of the service can send an SMS with a maximum of 100 characters and the other 60 will be an advertisement; users can send 100 character SMSs for free as the company subsidizes the cost through the ads.
- When choosing mobile video apps, a Nielsen Wire survey reveals that the most important factor is “free/low subscription rates.” Roughly 63% of respondents chose cost as a very important factor when choosing a mobile video application, more than other factors like video selection, presence of advertisements, or the ability to sync multiple devices.
- The 2011 Mobile Threat Report, a new study from Lookout Mobile Security, found some big security threats to Android users. eWeek reports that “Android handset users are 2.5 times more likely to be affected by malware today than they were 6 months ago, as anywhere from 500,000 to 1 million users were impacted by malware on their smartphone or tablet computer.”
[Mobile Minute Disclaimer: The Mobile Minute is a quick round-up of interesting stories that have come across our RSS and Twitter feeds to keep you informed of the rapid pace of innovation. Read them and enjoy them, but know that we have not deeply investigated these news items. For more in-depth information about the ever-growing field of mobile tech for social change, check out our blog posts, white papers and research, how-tos, and case studies.]
Image courtesy Flickr user QiFei