The Mobile Fun Blog

O2 (NYSE: TEF) Litmus (which is the mobile and web application development community from O2) is ready to spread it’s wings – and they’ve decided the best way is a targeted marketing campaign for 1 million O2 UK customers.

For developers this is a bit of a boon, since there should be a steady flow of consumers over the course of November – and moreover, they are targeted be a group that have criteria such as whether the O2 customer owns a sophisticated device that would be suitable for experimentation with apps, have they previously used mobile data services and which customer segment they sit in.

Developers should go to www.o2litmus.co.uk to make sure their apps are uploaded in time.

O2 Litmus (which is the mobile and web application development community from O2) is ready to spread it’s wings – and they’ve decided the best way is a targeted marketing campaign for 1 million O2 UK customers.

For developers this is a bit of a boon, since there should be a steady flow of consumers over the course of November – and moreover, they are targeted be a group that have criteria such as whether the O2 customer owns a sophisticated device that would be suitable for experimentation with apps, have they previously used mobile data services and which customer segment they sit in.

Developers should go to www.o2litmus.co.uk to make sure their apps are uploaded in time.