Twelve billion iBalls fall into Gizmodo’s lap

Twelve billion iBalls fall into Gizmodo's lap

By Carmi Levy, Betanews

What’s a mobile device prototype worth?

Depends on who you are. If you’re Apple, it’s priceless. When you tightly control every aspect of the product development process, anything that subverts the message is a potential risk to the brand. Loss of control to a company like Apple is unthinkable. If you’re Gizmodo, the answer is ,000 — which is the amount the tech blog reportedly paid to an unnamed individual who supposedly found the prototype of Apple’s upcoming fourth-generation iPhone in a California bar.

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April 21, 2010